HSBC Airport Campaign

When HSBC moved away from 'The World's Local Bank' we repositioned them as an international financial growth company – a thought leader that not only understands the world but has a unique point of view on what’s to come.

Each execution draws on economic and financial themes that look to the future – emerging business opportunities, macro-economic shifts, investment trends – in order to start a conversation with international businesses and wealthier individuals. To reach them we placed our message in nearly 50 airports world-wide, took over Canary Wharf underground station in London and wrapped the building of the HSBC Hong Kong headquarters.

The HSBC 'Potential' airport campaign offered surprising facts about the world in which we live.
This encouraged people not to be misled by pre-conceived ideas, but to be open to the realities of the world that could present new opportunities.