Barrels: Cadillac wanted to introduce their 'V-series'. Three cars that had one thing in common...
they reach sixty mph in under five seconds.
Cadillac Print: It's all about the copy.
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Well before the advent of social media or crowd sourcing, Cadillac gave people the chance to make their own films that were as fast as the cars... only five seconds long. The campaign was fronted by John Travolta and showcased Cadillacs' product placement in his new movie.