Education:
Experience:
2012-2016
2010-2012
2009-2010
2006-2009
2003-2006
1999-2003
I am a Creative leader with significant expertise in luxury cars, financial
services, mobile technology, FMCG and more. I have worked in The Netherlands, Spain,
USA and the UK, and have created campaigns for Asia, North America and Europe.
MA in Interactive Media. DipAd in Advertising. Graphic Arts Foundation.
Geometry London: Chief Creative Officer
Geometry was created out of the merger of two WPP companies.
On arrival I merged the creative departments to reflect our new purpose. This allowed us to win global assignments on Vodafone, Emirates, Heineken and Diageo, and significantly grow some existing client business including GSK and Coca Cola. Our new business record in 2015 was 18 wins from 22 pitches.
I also set up outposts within JWT and Ogilvy to facilitate shared and new business opportunities.
I have implemented an ongoing awards programme that will see the agency represented at all the major international awards well into 2017/18.
JWT London: Global Creative Director on HSBC
Overseeing and implementing the creative strategy for the brand through all of it's divisions.
I was also the CD on Mazda UK and Electrolux.
Constant, Change & Partners
This was my own agency.
I learned a lot. Worked too hard and sold it. Most importantly, I was
reminded how entrepreneurial advertising should be.
McCann Momentum: Executive Creative Director EMEA
This involved remodelling the agency to put digital at the heart of the business.
We won some global accounts including Nokia and UPS and starting winning awards.
Leo Burnett USA: Group Creative Director on General Motors
I won Cannes Lions and Clios for my work on Cadillac and Pontiac.
Euro RSCG Interaction, London
Integrated Creative Director
Nokia, Intel, Peugeot, Haagen Dazs.